[November 2024] Best-Selling Laptop Brands on Amazon France: ASUS Tops Models, Revenue, and Grows in Units Sold
In November 2024, ASUS solidified its lead on Amazon France’s Top 100 best-selling laptops, topping the charts for the number of models listed and total revenue, while securing second place in units sold. This report highlights the performance of other major players like Lenovo, Acer, and Apple, offering a deep dive into the market dynamics.
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Key Insights:
- – ASUS leads with 19% of the models in the Top 100, showcasing diverse offerings.
- – ASUS dominates revenue at 23.9%, supported by strong unit sales.
- – Acer ranks first in units sold, reflecting its appeal in cost-effective segments.
🇫🇷 Amazon France: Brand Share by Number of Models in Top 100 Best-Selling Laptops
ASUS leads with 19 models, representing 19% of the Top 100. Lenovo follows with 15 models (15%), while Acer secures third place with 9 models (9%). HP and Apple share fourth place with 7 models each (7%).
| # | Brand | Models | Share in Top 100 (%) |
|---|---|---|---|
| 🥇 | ASUS | 19 | 19% |
| 🥈 | Lenovo | 15 | 15% |
| 🥉 | Acer | 9 | 9% |
| #4 | HP | 7 | 7.0% |
| #5 | Apple | 7 | 7.0% |
| #6 | MSI | 5 | 5% |
| #7 | Dell | 3 | 3% |
| #8 | Huawei | 1 | 1% |
| #9 | Samsung | 1 | 1% |
| Other brands | 33 | 33% |
🇫🇷 Amazon France: Units Sold per Brand in Top 100 Best-Selling Laptops
Acer tops units sold with 3,300 laptops (24.6%), followed by ASUS with 2,450 units (18.3%). Lenovo comes in third with 2,150 units (16.0%), while HP and Apple round out the top five with 1,800 and 850 units, respectively.
| # | Brand | Units Sold | Share (%) |
|---|---|---|---|
| 🥇 | Acer | 3300 | 24.6% |
| 🥈 | ASUS | 2450 | 18.3% |
| 🥉 | Lenovo | 2150 | 16.0% |
| #4 | HP | 1800 | 13.4% |
| #5 | Apple | 850 | 6.3% |
| #6 | MSI | 250 | 1.9% |
| #7 | Dell | 150 | 1.1% |
| #8 | Huawei | 50 | <1% |
| #9 | Samsung | 50 | <1% |
| Other brands | 2350 | 17.5% |
🇫🇷 Amazon France: Total Revenue per Brand in Top 100 Best-Selling Laptops
ASUS dominates revenue generation with €1.48 million, driven by an average price of €604. Lenovo (€963,827) and Acer (€956,200) follow closely, while Apple secures fourth place with €928,650. HP completes the top five with €675,200.
| # | Brand | Average Price | Total Revenue | Share (%) |
|---|---|---|---|---|
| 🥇 | ASUS | €604 | €1,480,066 | 23.9% |
| 🥈 | Lenovo | €448 | €963,827 | 15.5% |
| 🥉 | Acer | €290 | €956,200 | 15.4% |
| #4 | Apple | €1093 | €928,650 | 15.0% |
| #5 | HP | €375 | €675,200 | 10.9% |
| #6 | MSI | €858 | €214,599 | 3.5% |
| #7 | Dell | €892 | €133,850 | 2.2% |
| #8 | Samsung | €819 | €40,950 | <1% |
| #9 | Huawei | €600 | €29,999 | <1% |
| Other brands | €330 | €776,158 | 12.5% |
Data Source: Amazon France
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Author: Simeon NikolovEditor-in-Chief at LaptopMedia.com with 20+ years of experience in testing and analyzing laptops and mobile devices.
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