[November 2024] Best-Selling Laptop Brands on Amazon Germany: Lenovo Leads Units, Apple Gets 1/3 of the Revenue
Our latest analysis of Amazon Germany’s Top 200 best-selling laptops reveals Lenovo as the leader in units sold, while Apple dominates in revenue. This report highlights the competitive landscape among major players like HP, ASUS, and Acer, offering insights into market dynamics.
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Key Insights:
- – Lenovo leads in units sold (24.5%) and models listed (20%), reflecting its broad appeal across segments.
- – Apple dominates revenue, capturing 33.9% of total earnings with its premium offerings.
- – HP and ASUS hold strong positions in both units sold and revenue.
🇩🇪 Amazon Germany: Brand Share by Number of Models in Top 200 Best-Selling Laptops
Lenovo takes the top spot with 40 models (20%), followed by Apple with 32 models (16%). HP and Acer are tied at 29 models each (14.5%), while ASUS secures 19 models (9.5%).
| # | Brand | Models | Share in Top 200 (%) |
|---|---|---|---|
| 🥇 | Lenovo | 40 | 20% |
| 🥈 | Apple | 32 | 16% |
| 🥉 | HP | 29 | 14.5% |
| #4 | Acer | 29 | 14.5% |
| #5 | ASUS | 19 | 9.5% |
| #6 | MSI | 10 | 5% |
| #7 | Microsoft | 6 | 3% |
| #8 | LG | 5 | 2.5% |
| #9 | Samsung | 3 | 1.5% |
| #10 | Dell | 3 | 1.5% |
| #11 | Huawei | 3 | 1.5% |
| #12 | Gigabyte | 1 | <1% |
| Other brands | 20 | 10% |
🇩🇪 Amazon Germany: Units Sold per Brand in Top 200 Best-Selling Laptops
Lenovo leads with 13,950 units (24.5%), followed by Apple with 10,700 units (18.8%). HP ranks third with 8,450 units (14.9%), while ASUS and Acer round out the top five with 7,800 (13.7%) and 5,500 (9.7%) units sold, respectively.
| # | Brand | Units Sold | Share (%) |
|---|---|---|---|
| 🥇 | Lenovo | 13950 | 24.5% |
| 🥈 | Apple | 10700 | 18.8% |
| 🥉 | HP | 8450 | 14.9% |
| #4 | ASUS | 7800 | 13.7% |
| #5 | Acer | 5500 | 9.7% |
| #6 | MSI | 4200 | 7.4% |
| #7 | Microsoft | 1700 | 3.0% |
| #8 | Dell | 700 | 1.2% |
| #9 | LG | 600 | 1.1% |
| #10 | Samsung | 600 | 1.1% |
| #11 | Huawei | 300 | <1% |
| #12 | Gigabyte | 200 | <1% |
| Other brands | 2200 | 3.9% |
🇩🇪 Amazon Germany: Total Revenue per Brand in Top 200 Best-Selling Laptops
Apple dominates revenue with €14.11 million, driven by an average price of €1,319. Lenovo follows with €6.49 million, reflecting a competitive average price of €465. ASUS, HP, and MSI also contribute significantly, with revenues of €5.40 million, €3.59 million, and €3.41 million, respectively.
| # | Brand | Average Price | Total Revenue | Share (%) |
|---|---|---|---|---|
| 🥇 | Apple | €1319 | €14,113,177 | 33.9% |
| 🥈 | Lenovo | €465 | €6,486,848 | 15.6% |
| 🥉 | ASUS | €693 | €5,403,400 | 13.0% |
| #4 | HP | €425 | €3,594,230 | 8.6% |
| #5 | MSI | €812 | €3,411,800 | 8.2% |
| #6 | Acer | €611 | €3,360,867 | 8.1% |
| #7 | Microsoft | €1161 | €1,974,400 | 4.7% |
| #8 | LG | €1395 | €836,995 | 2.0% |
| #9 | Dell | €590 | €413,100 | <1% |
| #10 | Samsung | €616 | €369,822 | <1% |
| #11 | Huawei | €765 | €229,594 | <1% |
| #12 | Gigabyte | €992 | €198,392 | <1% |
| Other brands | €537 | €1,182,088 | 2.8% |
Data Source: Amazon Germany
For more detailed insights and analysis, check out our Specs System featuring offers from around the globe.
Author: Simeon NikolovEditor-in-Chief at LaptopMedia.com with 20+ years of experience in testing and analyzing laptops and mobile devices.
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