[November 2024] Best-Selling Laptop Brands on Amazon Japan: ASUS Tops Revenue, Lenovo Leads Units Sold
Our latest analysis of Amazon Japan’s Top 100 best-selling laptops highlights ASUS as the leader in revenue, while Lenovo secures the top spot for units sold. The report showcases the strong performances of other major brands like Fujitsu, HP, and Apple, offering insights into Japan’s competitive laptop market.
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Key Insights:
- – ASUS leads in revenue with an 18.2% share, driven by its premium offerings.
- – Lenovo secures the highest number of units sold (20.9%) and maintains a strong model presence.
- – Fujitsu and HP demonstrate significant market influence, particularly in units sold and revenue.
🇯🇵 Amazon Japan: Brand Share by Number of Models in Top 100 Best-Selling Laptops
ASUS leads with 18 models (18%), followed by Lenovo with 17 models (17%) and HP with 16 models (16%). Apple and MSI rank next with 10% and 8%, respectively, reflecting balanced market strategies.
| # | Brand | Models | Share in Top 100 (%) |
|---|---|---|---|
| 🥇 | ASUS | 18 | 18% |
| 🥈 | Lenovo | 17 | 17% |
| 🥉 | HP | 16 | 16% |
| #4 | Apple | 10 | 10% |
| #5 | MSI | 8 | 8% |
| #6 | Fujitsu | 7 | 7.0% |
| #7 | Dell | 4 | 4% |
| #8 | Microsoft | 1 | 1% |
| #9 | Toshiba | 1 | 1% |
| #10 | Acer | 1 | 1% |
| Other brands | 17 | 17% |
🇯🇵 Amazon Japan: Units Sold per Brand in Top 100 Best-Selling Laptops
Lenovo tops the units sold category with 2,450 laptops (20.9%), followed by Fujitsu with 2,050 units (17.5%) and ASUS with 1,950 units (16.7%). HP and MSI complete the top five, showcasing steady demand.
| # | Brand | Units Sold | Share (%) |
|---|---|---|---|
| 🥇 | Lenovo | 2450 | 20.9% |
| 🥈 | Fujitsu | 2050 | 17.5% |
| 🥉 | ASUS | 1950 | 16.7% |
| #4 | HP | 1650 | 14.1% |
| #5 | MSI | 900 | 7.7% |
| #6 | Apple | 850 | 7.3% |
| #7 | Dell | 250 | 2.1% |
| #8 | Microsoft | 100 | <1% |
| #9 | Acer | 50 | <1% |
| #10 | Toshiba | 50 | <1% |
| Other brands | 1400 | 12.0% |
🇯🇵 Amazon Japan: Total Revenue per Brand in Top 100 Best-Selling Laptops
ASUS leads revenue generation with ¥193.3 million, reflecting an average price of ¥99,129. Fujitsu and HP rank second and third, earning ¥167.6 million and ¥165.6 million, respectively. Apple and Lenovo follow closely, underlining their competitive pricing strategies.
| # | Brand | Average Price | Total Revenue | Share (%) |
|---|---|---|---|---|
| 🥇 | ASUS | ¥99129 | ¥193,301,400 | 18.2% |
| 🥈 | Fujitsu | ¥81777 | ¥167,642,000 | 15.8% |
| 🥉 | HP | ¥100356 | ¥165,588,000 | 15.6% |
| #4 | Apple | ¥181201 | ¥154,020,850 | 14.5% |
| #5 | Lenovo | ¥60598 | ¥148,465,000 | 14.0% |
| #6 | MSI | ¥132022 | ¥118,820,000 | 11.2% |
| #7 | Dell | ¥119716 | ¥29,929,000 | 2.8% |
| #8 | Microsoft | ¥114800 | ¥11,480,000 | 1.1% |
| #9 | Acer | ¥67830 | ¥3,391,500 | <1% |
| #10 | Toshiba | ¥47980 | ¥2,399,000 | <1% |
| Other brands | ¥46531 | ¥65,143,550 | 6.1% |
Data Source: Amazon Japan
For more detailed insights and analysis, check out our Specs System featuring offers from around the globe.
Author: Simeon NikolovEditor-in-Chief at LaptopMedia.com with 20+ years of experience in testing and analyzing laptops and mobile devices.
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