[November 2024] Best-Selling Laptop Brands on Amazon UK: ASUS Tops Models, Units, and Revenue
Our analysis of Amazon UK’s Top 100 best-selling laptops for November 2024 reveals ASUS as the undisputed leader in the number of models listed, units sold, and revenue generation. Other key players like Lenovo, HP, and Acer also demonstrate strong market performances, reflecting a competitive landscape in the UK.
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Key Insights:
- – ASUS dominates with 21% of the models in the Top 100, capturing significant market share.
- – ASUS also leads in units sold (32.4%) and revenue (35.3%), illustrating high consumer demand.
- – Lenovo and HP maintain strong positions in both sales volume and revenue generation.
🇬🇧 Amazon UK: Brand Share by Number of Models in Top 100 Best-Selling Laptops
ASUS secures the top spot with 21 models, representing 21% of the Top 100. Acer follows with 17 models (17%), while Lenovo ranks third with 15 models (15%). HP and Apple round out the top five, showcasing the diverse competition.
| # | Brand | Models | Share in Top 100 (%) |
|---|---|---|---|
| 🥇 | ASUS | 21 | 21% |
| 🥈 | Acer | 17 | 17% |
| 🥉 | Lenovo | 15 | 15% |
| #4 | HP | 12 | 12% |
| #5 | Apple | 11 | 11% |
| #6 | MSI | 3 | 3% |
| #7 | Samsung | 2 | 2% |
| #8 | Microsoft | 2 | 2% |
| #9 | Fujitsu | 1 | 1% |
| #10 | Toshiba | 1 | 1% |
| Other brands | 15 | 15% |
🇬🇧 Amazon UK: Units Sold per Brand in Top 100 Best-Selling Laptops
ASUS leads in units sold with 10,400 units, capturing 32.4% of the total. Lenovo follows with 6,750 units (21.0%), while HP ranks third with 5,950 units (18.5%). Acer and Apple also show significant contributions to unit sales.
| # | Brand | Units Sold | Share (%) |
|---|---|---|---|
| 🥇 | ASUS | 10400 | 32.4% |
| 🥈 | Lenovo | 6750 | 21.0% |
| 🥉 | HP | 5950 | 18.5% |
| #4 | Acer | 4000 | 12.5% |
| #5 | Apple | 1600 | 5.0% |
| #6 | MSI | 400 | 1.2% |
| #7 | Samsung | 300 | <1% |
| #8 | Microsoft | 200 | <1% |
| #9 | Fujitsu | 100 | <1% |
| #10 | Toshiba | 100 | <1% |
| Other brands | 2300 | 7.2% |
🇬🇧 Amazon UK: Total Revenue per Brand in Top 100 Best-Selling Laptops
ASUS dominates revenue generation, earning £4.45 million with an average price of £428. Apple follows with £1.90 million, driven by its premium pricing strategy. Lenovo, HP, and Acer round out the top five in revenue performance.
| # | Brand | Average Price | Total Revenue | Share (%) |
|---|---|---|---|---|
| 🥇 | ASUS | £428 | £4,449,606 | 35.3% |
| 🥈 | Apple | £1186 | £1,897,894 | 15.1% |
| 🥉 | Lenovo | £279 | £1,881,499 | 14.9% |
| #4 | HP | £258 | £1,532,611 | 12.2% |
| #5 | Acer | £352 | £1,409,427 | 11.2% |
| #6 | Microsoft | £1249 | £249,800 | 2.0% |
| #7 | MSI | £596 | £238,579 | 1.9% |
| #8 | Samsung | £284 | £85,268 | <1% |
| #9 | Fujitsu | £211 | £21,099 | <1% |
| #10 | Toshiba | £168 | £16,799 | <1% |
| Other brands | £360 | £827,479 | 6.6% |
Data Source: Amazon UK
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