[November 2024] Best-Selling Laptop Brands on Amazon USA: Apple Takes Half of the Total Market Revenue

Our analysis of Amazon USA’s Top 500 best-selling laptops for November 2024 highlights Apple as the leader in revenue generation, while HP claims the top spot for the number of models listed.

Let’s analyze the unit sales, revenue distribution, and market dynamics, showcasing the performance of other major brands like ASUS, Lenovo, and Acer.

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Key Insights:

  • – HP dominates with 28% of the models in the Top 500, reflecting its strong presence across various segments.
  • – Apple leads in revenue, capturing nearly half of the market’s earnings, driven by its premium pricing.
  • – ASUS and Acer perform strongly in units sold, maintaining competitive positions in the mid-tier market.

🇺🇸 Amazon USA: Brand Share by Number of Models in Top 500 Best-Selling Laptops

HP leads with 140 models, accounting for 28% of the Top 500 list. Apple and Lenovo share the second spot with 14% each, while ASUS and Acer secure 6.8% and 6.6%, respectively. Other notable brands include Microsoft, Dell, and MSI.

#BrandModelsShare in Top 500 (%)
🥇HP14028.0%
🥈Apple7014.0%
🥉Lenovo7014.0%
#4ASUS346.8%
#5Acer336.6%
#6Microsoft244.8%
#7Dell234.6%
#8MSI122.4%
#9LG81.6%
#10Samsung61.2%
#11Alienware2<1%
#12Razer1<1%
Other brands7715.4%


🇺🇸 Amazon USA: Units Sold per Brand in Top 500 Best-Selling Laptops

Apple leads in units sold, moving 98,900 units and capturing 30.2% of total sales. HP follows with 69,300 units (21.1%), while ASUS ranks third with 43,700 units (13.3%). Acer and Lenovo round out the top five brands by unit sales.

#BrandUnits SoldShare (%)
🥇Apple9890030.2%
🥈HP6930021.1%
🥉ASUS4370013.3%
#4Acer3740011.4%
#5Lenovo3590011.0%
#6Dell76002.3%
#7Microsoft62001.9%
#8MSI53001.6%
#9Samsung1400<1%
#10LG900<1%
#11Alienware600<1%
#12Razer100<1%
Other brands204006.2%


🇺🇸 Amazon USA: Total Revenue per Brand in Top 500 Best-Selling Laptops

Apple dominates the revenue category with $106.1 million, nearly half of the market’s total. HP follows with $24.8 million, driven by its extensive range. ASUS, Acer, and Lenovo also post strong revenue figures, showcasing diverse market strategies.

#BrandAverage PriceTotal RevenueShare (%)
🥇Apple$1073$106,099,27549.7%
🥈HP$358$24,799,08411.6%
🥉ASUS$445$19,457,8379.1%
#4Acer$375$14,033,2986.6%
#5Lenovo$342$12,266,2345.8%
#6Microsoft$1052$6,522,0803.1%
#7MSI$1217$6,447,8613.0%
#8Dell$611$4,642,2372.2%
#9Alienware$2399$1,439,499<1%
#10LG$1189$1,070,546<1%
#11Samsung$500$699,643<1%
#12Razer$4161$416,149<1%
Other brands$754$15,374,5677.2%

Data Source: Amazon USA

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