[November 2024] Global Ranking of the Best-Selling Laptop Brands on Amazon – Apple Leads in Revenue, HP Tops Models
Our analysis of Amazon’s global laptop market for November 2024 highlights Apple as the leader in revenue generation, while HP secures the top spot for the number of models listed. ASUS and Lenovo also rank highly, reflecting a competitive market landscape worldwide.
These statistics are based on our analysis of the Amazon US, Canada, UK, Germany, France, Italy, Spain, Japan, and India markets which you can find in our Market Analysis section.
Check out our Specs System with more than 700,000 laptop offers worldwide.
Key Insights:
- – Apple dominates revenue with 41.9% of the total, driven by high average prices.
- – HP leads in models listed, with a 21.2% share of the Top 1000.
- – ASUS and Lenovo maintain strong performances across units sold and revenue.
🌐 Global: Brand Share by Number of Models in Top 1000 Best-Selling Laptops
HP takes the lead with 212 models (21.2%), followed by Lenovo with 172 models (17.2%) and ASUS with 124 models (12.4%). Apple and Acer round out the top five, reflecting their diverse offerings.
| # | Brand | Models | Share in Top 1000 (%) |
|---|---|---|---|
| 🥇 | HP | 212 | 21.2% |
| 🥈 | Lenovo | 172 | 17.2% |
| 🥉 | ASUS | 124 | 12.4% |
| #4 | Apple | 117 | 11.7% |
| #5 | Acer | 104 | 10.4% |
| #6 | MSI | 36 | 3.6% |
| #7 | Dell | 32 | 3.2% |
| #8 | Microsoft | 28 | 2.8% |
| #9 | Samsung | 16 | 1.6% |
| #10 | LG | 7 | <1% |
| #11 | Fujitsu | 5 | <1% |
| #12 | Huawei | 3 | <1% |
| #13 | Alienware | 2 | <1% |
| #14 | Gigabyte | 1 | <1% |
| #15 | Razer | 1 | <1% |
| #16 | Toshiba | 1 | <1% |
| Other brands | 139 | 13.9% |
🌐 Global: Units Sold per Brand in Top 1000 Best-Selling Laptops
Apple leads in units sold with 114,800 laptops (24.2%), followed by HP with 93,500 units (19.7%) and ASUS with 74,300 units (15.7%). Lenovo and Acer complete the top five with 14.5% and 11.7% shares, respectively.
| # | Brand | Units Sold | Share (%) |
|---|---|---|---|
| 🥇 | Apple | 114800 | 24.2% |
| 🥈 | HP | 93500 | 19.7% |
| 🥉 | ASUS | 74300 | 15.7% |
| #4 | Lenovo | 68900 | 14.5% |
| #5 | Acer | 55700 | 11.7% |
| #6 | MSI | 12400 | 2.6% |
| #7 | Dell | 9500 | 2.0% |
| #8 | Microsoft | 7700 | 1.6% |
| #9 | Samsung | 3900 | <1% |
| #10 | Fujitsu | 1900 | <1% |
| #11 | LG | 1000 | <1% |
| #12 | Alienware | 600 | <1% |
| #13 | Huawei | 300 | <1% |
| #14 | Gigabyte | 200 | <1% |
| #15 | Razer | 100 | <1% |
| #16 | Toshiba | 100 | <1% |
| Other brands | 29400 | 6.2% |
🌐 Global: Total Revenue per Brand in Top 1000 Best-Selling Laptops
Apple dominates with $125.5 million in revenue, driven by an average price of $1,093 per unit. ASUS ranks second with $37.3 million, followed by HP with $35.1 million. Lenovo and Acer maintain significant shares, contributing to a highly competitive market.
| # | Brand | Average Price (USD) | Total Revenue (USD) | Share (%) |
|---|---|---|---|---|
| 🥇 | Apple | $1093 | $125,520,675 | 41.9% |
| 🥈 | ASUS | $502 | $37,318,768 | 12.5% |
| 🥉 | HP | $376 | $35,116,665 | 11.7% |
| #4 | Lenovo | $391 | $26,964,625 | 9.0% |
| #5 | Acer | $399 | $22,203,631 | 7.4% |
| #6 | MSI | $958 | $11,880,834 | 4.0% |
| #7 | Microsoft | $1100 | $8,467,895 | 2.8% |
| #8 | Dell | $603 | $5,726,500 | 1.9% |
| #9 | Samsung | $559 | $2,179,810 | <1% |
| #10 | Alienware | $2399 | $1,439,499 | <1% |
| #11 | LG | $1313 | $1,312,786 | <1% |
| #12 | Fujitsu | $538 | $1,021,952 | <1% |
| #13 | Razer | $4161 | $416,149 | <1% |
| #14 | Huawei | $796 | $238,757 | <1% |
| #15 | Gigabyte | $1032 | $206,310 | <1% |
| #16 | Toshiba | $211 | $21,070 | <1% |
| Other brands | $654 | $19,218,544 | 6.4% |
Data Source: Amazon (Global)
For more detailed insights and analysis, check out our Specs System featuring offers from around the globe.



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