[October’24] Best-Selling Laptop Brands on Amazon Germany: Apple Dominates Both Units and Revenue

LaptopMedia.com Highlights [October’24] Best-Selling Laptop Brands on Amazon Germany: Apple Dominates Both Units and Revenue

From: Simeon Nikolov 11 November 2024 / 11:00 0

In our most recent analysis of Amazon Germany’s Top 100 best-selling laptops, Apple has emerged as a clear leader, capturing the market with the highest number of models listed, the highest unit sales, and leading the revenue charts. This comprehensive report highlights market trends and sheds light on the performance of other key brands like Lenovo, HP, and Acer.

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Key Insights:

– Apple leads in model count with 24%, demonstrating a strong grip on diverse market segments.
– Apple also dominates unit sales and revenue, illustrating its premium product appeal and customer loyalty.
– Lenovo and HP hold significant shares in both units sold and revenue, reflecting consistent performance across different tiers.
– Acer and ASUS maintain a competitive edge, with robust offerings in mid-range and entry-level categories.

🇩🇪 Amazon Germany: Brand Share by Number of Models in Top 100 Best-Selling Laptops

Apple tops the chart with 24 models, representing 24% of the Top 100 list, highlighting broad appeal across various segments. Lenovo follows with 20 models (20%), and HP ranks third with 15 models (15%). Acer and ASUS both hold 11% each, further emphasizing their competitive standing.

#	Brand	Models	Share in Top 100 (%)
🥇	Apple	24	24%
🥈	Lenovo	20	20%
🥉	HP	15	15%
#4	Acer	11	11%
#5	ASUS	11	11%
#6	Dell	5	5%
#7	MSI	3	3%
#8	Microsoft	2	2%
#9	LG	2	2%
#10	Gigabyte	1	1%
	Other brands	6	6%

🇩🇪 Amazon Germany: Units Sold per Brand in Top 100 Best-Selling Laptops

Apple leads in units sold, moving 5,200 units and capturing 30.6% of total sales. Lenovo follows with 4,150 units (24.4%), and HP comes third with 2,900 units (17.1%). Acer and ASUS round out the top five, showing healthy market dynamics.

#	Brand	Units Sold	Share (%)
🥇	Apple	5200	30.6%
🥈	Lenovo	4150	24.4%
🥉	HP	2900	17.1%
#4	Acer	1550	9.1%
#5	ASUS	1200	7.1%
#6	MSI	500	2.9%
#7	Dell	350	2.1%
#8	Microsoft	300	1.8%
#9	Gigabyte	200	1.2%
#10	LG	150	<1%
	Other brands	500	2.9%

🇩🇪 Amazon Germany: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple also dominates revenue, generating €6.83 million, with an average price per laptop of €1,314. This reinforces its status as a premium brand with a loyal customer base. Lenovo ranks second with €1.79 million, driven by value-oriented offerings, while HP follows with €1.18 million. ASUS and Acer remain competitive, each capturing significant market segments.

#	Brand	Average Price	Total Revenue	Share (%)
🥇	Apple	€1314	€6,832,250	52.3%
🥈	Lenovo	€433	€1,795,595	13.7%
🥉	HP	€407	€1,180,375	9.0%
#4	ASUS	€711	€853,471	6.5%
#5	Acer	€523	€810,593	6.2%
#6	Microsoft	€1510	€452,880	3.5%
#7	MSI	€749	€374,713	2.9%
#8	Dell	€544	€190,462	1.5%
#9	LG	€1200	€179,999	1.4%
#10	Gigabyte	€699	€139,800	1.1%
	Other brands	€516	€257,847	2.0%