[October’24] Best-Selling Laptop Brands on Amazon Italy: HP Takes the Lead in Models and Units Sold

LaptopMedia.com Highlights [October’24] Best-Selling Laptop Brands on Amazon Italy: HP Takes the Lead in Models and Units Sold

From: Simeon Nikolov, Dimitar Stalev 12 November 2024 / 12:50 0

In our latest analysis of Amazon Italy’s Top 100 best-selling laptops for October 2024, HP has secured a dominant position with the highest number of models listed and units sold. Apple, meanwhile, leads in total revenue, reflecting a strong preference for premium devices among Italian consumers. This report provides an in-depth look at the top-performing brands, including Lenovo, ASUS, and Samsung.

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Key Insights:

HP dominates with 27% of models in the Top 100, illustrating its broad market appeal.
HP also leads units sold, capturing 29.7% of the total, reflecting consistent demand.
Apple ranks first in revenue generation, highlighting a focus on premium offerings.

🇮🇹 Amazon Italy: Brand Share by Number of Models in Top 100 Best-Selling Laptops

HP leads with 27 models, representing 27% of the Top 100 list. Lenovo comes in second with 13 models (13%), while ASUS holds the third spot with 12 models (12%). Apple and Acer both have 8%, maintaining a significant market presence.

#	Brand	Models	Share in Top 100 (%)
🥇	HP	27	27%
🥈	Lenovo	13	13%
🥉	ASUS	12	12%
#4	Apple	8	8%
#5	Acer	8	8%
#6	MSI	7	7.0%
#7	Samsung	5	5%
#8	Dell	3	3%
	Other brands	17	17%

🇮🇹 Amazon Italy: Units Sold per Brand in Top 100 Best-Selling Laptops

HP leads in units sold with 2,850 units, capturing 29.7% of the total. Lenovo follows with 1,450 units (15.1%), and Apple comes in third with 1,250 units (13%). Samsung and ASUS round out the top five.

#	Brand	Units Sold	Share (%)
🥇	HP	2850	29.7%
🥈	Lenovo	1450	15.1%
🥉	Apple	1250	13.0%
#4	Samsung	1150	12.0%
#5	ASUS	750	7.8%
#6	Acer	500	5.2%
#7	MSI	450	4.7%
#8	Dell	200	2.1%
	Other brands	1000	10.4%

🇮🇹 Amazon Italy: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple dominates the revenue chart, generating €1.35 million with an average price of €1,077 per unit. HP follows with €1.27 million, driven by consistent volume sales. Lenovo ranks third in revenue generation, while Samsung and ASUS hold strong positions in the market.

#	Brand	Average Price	Total Revenue	Share (%)
🥇	Apple	€1077	€1,346,188	24.7%
🥈	HP	€445	€1,269,437	23.3%
🥉	Lenovo	€429	€622,199	11.4%
#4	Samsung	€499	€573,849	10.5%
#5	ASUS	€638	€478,729	8.8%
#6	MSI	€748	€336,685	6.2%
#7	Acer	€644	€322,049	5.9%
#8	Dell	€492	€98,300	1.8%
	Other brands	€406	€405,544	7.4%