[October’24] Best-Selling Laptop Brands on Amazon Japan: Lenovo Leads Across Models, Units, and Revenue

LaptopMedia.com Highlights [October’24] Best-Selling Laptop Brands on Amazon Japan: Lenovo Leads Across Models, Units, and Revenue

From: Simeon Nikolov, Dimitar Stalev 12 November 2024 / 12:49 0

Our analysis of Amazon Japan’s Top 100 best-selling laptops shows Lenovo’s strong dominance in models listed, units sold, and revenue. This report dives deep into the performance of top brands like Fujitsu, Apple, ASUS, and MSI, highlighting their market influence and consumer preferences.

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Key Insights:

Lenovo holds 16% of the models in the Top 100, demonstrating a broad market presence.
Fujitsu shows strong results in units sold, reflecting local brand loyalty.
Apple continues to dominate in the premium segment, leading in high average prices and revenue.

🇯🇵 Amazon Japan: Brand Share by Number of Models in Top 100 Best-Selling Laptops

Lenovo tops the list with 16 models (16%), closely followed by ASUS with 15 models (15%) and HP with 14 models (14%). Apple ranks fourth, with 8 models, showcasing its strong appeal.

#	Brand	Models	Share in Top 100 (%)
🥇	Lenovo	16	16%
🥈	ASUS	15	15%
🥉	HP	14	14.0%
#4	Apple	8	8%
#5	Fujitsu	7	7.0%
#6	MSI	7	7.0%
#7	Dell	2	2%
#8	Microsoft	1	1%
#9	Acer	1	1%
#10	LG	1	1%
	Other brands	28	28.0%

🇯🇵 Amazon Japan: Units Sold per Brand in Top 100 Best-Selling Laptops

Lenovo leads in units sold, moving 4,100 units and capturing 31.1% of total sales. Fujitsu follows with 2,550 units (19.3%), while Apple ranks third with 1,250 units (9.5%). ASUS and HP round out the top five brands.

#	Brand	Units Sold	Share (%)
🥇	Lenovo	4100	31.1%
🥈	Fujitsu	2550	19.3%
🥉	Apple	1250	9.5%
#4	ASUS	1200	9.1%
#5	HP	1100	8.3%
#6	MSI	650	4.9%
#7	Dell	100	<1%
#8	Microsoft	100	<1%
#9	Acer	50	<1%
#10	LG	50	<1%
	Other brands	2050	15.5%

🇯🇵 Amazon Japan: Total Revenue per Brand in Top 100 Best-Selling Laptops

Lenovo dominates the revenue chart, generating ¥399.62 million with an average unit price of ¥97,468. Fujitsu ranks second with ¥226.4 million, driven by strong sales figures. Apple follows closely, reflecting its premium pricing strategy. MSI, ASUS, and HP also perform strongly in revenue generation.

#	Brand	Average Price	Total Revenue	Share (%)
🥇	Lenovo	¥97468	¥399,620,000	31.2%
🥈	Fujitsu	¥88785	¥226,401,000	17.7%
🥉	Apple	¥142299	¥177,874,250	13.9%
#4	MSI	¥185782	¥120,758,500	9.4%
#5	ASUS	¥96174	¥115,409,200	9.0%
#6	HP	¥97482	¥107,229,900	8.4%
#7	Dell	¥116396	¥11,639,550	<1%
#8	Microsoft	¥102500	¥10,250,000	<1%
#9	LG	¥203000	¥10,150,000	<1%
#10	Acer	¥67830	¥3,391,500	<1%
	Other brands	¥48151	¥98,708,800	7.7%