[October’24] Best-Selling Laptop Brands on Amazon UK: ASUS and Acer Compete in Popularity, But Apple Takes The Money

LaptopMedia.com Highlights [October'24] Best-Selling Laptop Brands on Amazon UK: ASUS and Acer Compete in Popularity, But Apple Takes The Money

From: Simeon Nikolov 10 November 2024 / 18:41 | 0

In our most recent analysis of Amazon UK’s Top 100 best-selling laptops, we explore which brands captured the market, the volume of units sold, and revenue breakdowns. This comprehensive report sheds light on market trends and highlights brand performance in terms of popularity and sales.

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Key Insights:
– ASUS leads with the highest model count, capturing 16% of the Top 100 list.
– ASUS also dominates units sold, illustrating strong market demand.
– Apple leads in revenue, underlining its premium pricing strategy and the loyalty of its customer base.
– Acer, Lenovo, and HP also hold significant shares, with strong performances across various market segments.

🇬🇧 Amazon UK: Brand Share by Number of Models in Top 100 Best-Selling Laptops

ASUS ranks first with 16 models, representing 16% of the Top 100 list, demonstrating a broad appeal across different segments. Acer follows closely with 15 models (15%), while Lenovo ranks third with 14 models (14%). Apple, HP, and Dell also hold notable shares in the ranking.

#	Brand	Models	Share in Top 100 (%)
🥇	ASUS	16	16%
🥈	Acer	15	15%
🥉	Lenovo	14	14%
#4	Apple	13	13%
#5	HP	10	10%
#6	Dell	8	8%
#7	Samsung	5	5%
#8	MSI	1	1%
#9	Toshiba	1	1%
#10	Fujitsu	1	1%
	Other brands	16	16%

🇬🇧 Amazon UK: Units Sold per Brand in Top 100 Best-Selling Laptops

ASUS leads in units sold, moving 3,800 units and capturing 25.5% of the total. Lenovo comes second with 2,300 units (15.4%), and HP follows with 2,150 units (14.4%). Acer and Apple complete the top five brands by units sold, indicating healthy competition.

#	Brand	Units Sold	Share (%)
🥇	ASUS	3800	25.5%
🥈	Lenovo	2300	15.4%
🥉	HP	2150	14.4%
#4	Acer	2050	13.8%
#5	Apple	1400	9.4%
#6	Dell	750	5.0%
#7	Samsung	450	3.0%
#8	MSI	100	<1%
#9	Toshiba	100	<1%
#10	Fujitsu	50	<1%
	Other brands	1750	11.7%

🇬🇧 Amazon UK: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple tops the revenue chart, generating £1.55 million, with an average price per laptop of £1,107. This illustrates its focus on premium products and the strong loyalty of its customer base. ASUS follows with a total revenue of £1.39 million, driven by competitive pricing and broad appeal. Acer, Lenovo, and HP contribute notably to the market, each offering products catering to various needs and price points.

#	Brand	Average Price	Total Revenue	Share (%)
🥇	Apple	£1107	£1,550,189	24.6%
🥈	ASUS	£365	£1,385,927	22.0%
🥉	Acer	£390	£799,683	12.7%
#4	Lenovo	£331	£761,770	12.1%
#5	HP	£226	£486,164	7.7%
#6	Dell	£537	£402,402	6.4%
#7	Samsung	£349	£156,944	2.5%
#8	MSI	£1050	£104,999	1.7%
#9	Fujitsu	£449	£22,450	<1%
#10	Toshiba	£168	£16,799	<1%
	Other brands	£348	£609,384	9.7%