[December 2024] Amazon Japan: Top 10 Best-Selling Laptops – HP and Lenovo Dominate, Apple’s MacBook Air Takes the Crown in Premium Sales
Here are December’s top 10 best-selling laptops on Amazon Japan. This diverse lineup features everything from highly affordable Chromebooks to powerful ultrabooks and premium MacBooks. With HP and Lenovo commanding significant spots, this list offers insight into what Japanese consumers value most—be it affordability, versatility, or cutting-edge performance.
Explore detailed specifications and configurations of these best-sellers in our Specs System, a database that tracks over 700,000 laptops worldwide.
Note: In cases where the number of units sold is identical, laptops with a better trending ranking are given priority (Trending Ranking – lower is better).
#10 Dell Inspiron 15 3520
📦 Units sold for the last month: 450
📈 Trending ranking: #44
The Best-Selling configuration of this series:
All available Dell Inspiron 15 3520 configurations, sorted by price:
#9 HP Pavilion Aero 13 (13z-bg0000)
📦 Units sold for the last month: 500
📈 Trending ranking: #47
The Best-Selling configuration of this series:
All available HP Pavilion Aero 13 (13z-bg0000) configurations, sorted by price:
HP Pavilion Aero 13 (13z-bg0000) in-depth review
It's almost unbelievable that an ultra-light laptop such as the HP Pavilion Aero 13 (13-bg0000) is powered by snappy Zen 4 CPUs with up to 8 cores and 45W default TDP. We decided to buy a machine with a 28W AMD Ryzen 7 8840U which will not stress the cooling system as much as the Ryzen 7 8840HS. The razor-thin profile comes at the cost of some missing functionalities such as a lack of SODIMMs and just one storage slot. Still, the port selection looks great for a 13-incher and you can easily open the bottom panel for servicing.The display department is represented by two IPS panels - one 12[...]
Pros
- Clean design
- Ultra-low weight and a thin profile even for a 13-incher (983 grams / 16.5 mm)
- Snappy performance for daily or normal office tasks
- Wide viewing angles and a high max brightness of 443 nits (LGD0715)
- 98% sRGB coverage + accurate colors with our "Design and gaming profile" (LGD0715)
- 1600p PWM-free panel (LGD0715)
- Comfortable backlit keyboard
- 2x Type-A + 2x Type-C ports
- The fan isn't noisy in "Performance" mode
- Long battery battery life given the 1600p display and the small 43Wh capacity (more than 9 hours of video playback)
- Has a 5MP IR Web camera with a privacy shutter
- Decently snappy NVMe (1TB SAMSUNG MZVL41T0HBLB-00BH1)
- Lid with a lever design
- Solid base
Cons
- The optional Ryzen 7 8840U can't reach its official base clock even in short loads
- Lacks a fingerprint reader
- Soldered memory and just one M.2 slot
#8 Apple MacBook Air 13 (Early 2024)
📦 Units sold for the last month: 500
📈 Trending ranking: #13
The Best-Selling configuration of this series:
All available Apple MacBook Air 13 (Early 2024) configurations, sorted by price:
Apple MacBook Air 13 (Early 2024) in-depth review
Just like any other manufacturer, Apple offers new devices every year. They sport modern hardware and other improvements. This time around we'll show you the Apple MacBook Air (13", M3). As you may already guess by looking at the name, this machine has the M3 SoC combined with 8-core or 10-core iGPU plus Wi-Fi 6E for connectivity. Compared to the M2 predecessor, this machine looks like a decent refresh in terms of hardware and features. Aside from the faster CPU and GPUs, the RAM is also soldered. It's great to see that even the default 256GB storage option features two NANDs which significant[...]
Pros
- Dead silent because of the lack of a cooling fan
- Bright high-res display
- Full sRGB and DCI-P3 coverage
- Supports Wi-Fi 6E + Bluetooth 5.3
- Snappy performance, especially in short and medium loads
- Solid premium chassis
- Great battery life
- Very good sound quality
- Mag Safe charging port
Cons
- Limited I/O
- Still kind of expensive for what it is
- Soldered RAM and SSD
- High CPU temperatures no matter the load
- Reduced P-core clock in long stress
#7 Fujitsu FMV Lite LifeBook WA1/G3
📦 Units sold for the last month: 600
📈 Trending ranking: #15
The Best-Selling configuration of this series:
All available Fujitsu FMV Lite LifeBook WA1/G3 configurations, sorted by price:
#6 ASUS Vivobook 15 (X1502 / M1502 / F1502 / P1502)
📦 Units sold for the last month: 1000
📈 Trending ranking: #9
The Best-Selling configuration of this series:
All available ASUS Vivobook 15 (X1502 / M1502 / F1502 / P1502) configurations, sorted by price:
ASUS Vivobook 15 (X1502 / M1502 / F1502 / P1502) in-depth review
Today, the visitor in our office is being pretty light on your budget. Nevertheless, the Vivobook 15 (X1502) aims to strike you with its bold hardware choices, as well as its high-performance potential.One would imagine that ASUS will want to cut some costs when it comes to hardware. Well, that's definitely not the case. This machine is supplied with an Alder Lake CPU. There are options with 15W TDPs, and others with 28W power limits.And here comes the trick up ASUS's sleeve - it's the "My ASUS" app. Through it, you can change between three performance presets. The most potent one has[...]
Pros
- 1x SODIMM + 1x M.2 PCIe x4 Gen 4
- Comfortable keyboard
- No PWM (Innolux N156HCA-EAB (CMN15E7))
- Optional fingerprint reader
- Decent performance
- Antibacterial coating
Cons
- Covers only 56% of sRGB (Innolux N156HCA-EAB (CMN15E7))
- USB Type-C port is data-transfer only
- No keyboard backlight
- Lacks an SD card reader
#5 Lenovo IdeaPad Flex 3 Chromebook (12″, IAN8)
📦 Units sold for the last month: 1000
📈 Trending ranking: #2
The Best-Selling configuration of this series:
All available Lenovo IdeaPad Flex 3 Chromebook (12″, IAN8) configurations, sorted by price:
#4 Fujitsu FMV LifeBook WAA/J1
📦 Units sold for the last month: 1000
📈 Trending ranking: #3
The Best-Selling configuration of this series:
All available Fujitsu FMV LifeBook WAA/J1 configurations, sorted by price:
🥉 Lenovo IdeaPad Slim 3 (15″, 2023)
📦 Units sold for the last month: 1150
📈 Trending ranking: #30
The Best-Selling configuration of this series:
All available Lenovo IdeaPad Slim 3 (15″, 2023) configurations, sorted by price:
Lenovo IdeaPad Slim 3 (15", 2023) in-depth review
Navigating the crowded budget laptop market can feel overwhelming, especially when manufacturers often prioritize specs over real-world usability. If you’re a student or a casual user seeking a portable machine that balances affordability with practicality, the Lenovo IdeaPad Slim 3 15” Gen 8 deserves a closer look. But does it truly deliver, or does it cut too many corners? We’ve spent weeks testing this device to uncover what makes it tick—and where it falls short—so you don’t have to gamble your hard-earned cash on marketing claims.At first glance, the Slim 3 Gen 8 lives up [...]
Pros
- Very portable and lightweight design
- Sleek and minimalist aesthetics
- Fingerprint-resistant finish
- Comfortable keyboard and spacious trackpad
- Quiet and cool operation even under load
- Fast storage for a budget laptop (NVMe SSD)
Cons
- Base TN screen has low brightness and contrast
- Modest performance suitable for basic tasks only
- Optional keyboard backlight and fingerprint reader
🥈 Lenovo IdeaPad Slim 3 (14″, Gen 8)
📦 Units sold for the last month: 1150
📈 Trending ranking: #36
The Best-Selling configuration of this series:
All available Lenovo IdeaPad Slim 3 (14″, Gen 8) configurations, sorted by price:
🥇 HP 15 (15-fc0000, fd0000, hr0000)
📦 Units sold for the last month: 1200
📈 Trending ranking: #7
The Best-Selling configuration of this series:
All available HP 15 (15-fc0000, fd0000, hr0000) configurations, sorted by price:
HP 15 (15-fc0000, fd0000, hr0000, fr0000) in-depth review
It's clear like night and day that you don't need a high-end or even a mid-range laptop for normal light tasks. A modest 15W CPU is more than enough if it's accompanied by 16GB of RAM and a decent SSD. The HP 15 (15-fc0000) is an inexpensive device that will do the job for people who want to get a notebook on a budget for browsing the Web and and playing light games from time to time. However, you have to pay attention to the specs before buying because the machines with Zen 2 CPUs are tied with up to 16GB of soldered RAM while the ones with Zen 3 chips rely on a pair of SODIMMs which makes th[...]
Pros
- Clean design
- Good comfort during full loads
- Light (1.60 kg)
- Decent color accuracy with our Design & Office profile (BOE09E2)
- Acceptable max brightness of 287 nits (BOE09E2)
- Decent input devices
- 3x USB ports
- The fan isn't noisy even in "Best performance" mode
- Decent battery life given the limited 41Wh capacity (~ 6 hours and a half of videos)
- Web camera with a privacy shutter
- Low NVMe temperatures
- Lid with a lever design
- Optional fingerprint reader and a 1080p Web camera
- Clear sound quality
- Ryzen 5 7520U can maintain a 3.36 GHz clock even in long loads
- 2x SODIMMs for the Zen 3-based machines
Cons
- Just 1x M.2 slot
- The plastic build could be more stable
- You can't open the lid with one hand
- Rather low SSD speed because of the slow transfer rate of the slot (PCIe 3.0 x2)
- The middle of the keyboard flexes during typing
- Soldered RAM for the laptops with Zen 2 CPUs
- Low sRGB coverage and narrow viewing angles (BOE09E2)
- Bad contrast ratio of 290:1 (BOE09E2)
- All ports are rated at 5 Gbps and they don't support charging or DisplayPort
🇯🇵 [December 2024] Amazon Japan: Top 10 Best-Selling Laptop Series
| # | Brand | Series | Units Sold | Average Price (JPY) | Total Revenue (JPY) |
|---|---|---|---|---|---|
| 🥇 | HP | HP 15 (15-fc0000, fd0000, hr0000) | 1200 | ¥98,713 | ¥118,456,000 |
| 🥈 | Lenovo | Lenovo IdeaPad Slim 3 (14″, Gen 8) | 1150 | ¥110,850 | ¥127,478,000 |
| 🥉 | Lenovo | Lenovo IdeaPad Slim 3 (15″, 2023) | 1150 | ¥101,539 | ¥116,769,700 |
| #4 | Fujitsu | Fujitsu FMV LifeBook WAA/J1 | 1000 | ¥125,340 | ¥125,340,000 |
| #5 | Lenovo | Lenovo IdeaPad Flex 3 Chromebook (12″, IAN8) | 1000 | ¥38,280 | ¥38,280,000 |
| #6 | ASUS | ASUS Vivobook 15 (X1502 / M1502 / F1502 / P1502) | 1000 | ¥117,605 | ¥117,605,000 |
| #7 | Fujitsu | Fujitsu FMV Lite LifeBook WA1/G3 | 600 | ¥71,148 | ¥42,689,000 |
| #8 | Apple | Apple MacBook Air 13 (Early 2024) | 500 | ¥173,233 | ¥86,616,300 |
| #9 | HP | HP Pavilion Aero 13 (13z-bg0000) | 500 | ¥152,698 | ¥76,349,000 |
| #10 | Dell | Dell Inspiron 15 3520 | 450 | ¥106,815 | ¥48,066,950 |
🇯🇵 [December 2024] Amazon Japan: Revenue per Brand from Top 100 Best-Selling Laptop Series
| # | Brand | Average Price | Total Revenue (JPY) | Share |
|---|---|---|---|---|
| 🥇 | ASUS | ¥126,974 | ¥438,060,300 | 25.2% |
| 🥈 | Lenovo | ¥83,816 | ¥331,074,200 | 19.0% |
| 🥉 | HP | ¥120,707 | ¥259,520,700 | 14.9% |
| #4 | Apple | ¥196,411 | ¥235,692,900 | 13.5% |
| #5 | Fujitsu | ¥106,426 | ¥196,888,000 | 11.3% |
| #6 | MSI | ¥174,506 | ¥148,330,000 | 8.5% |
| #7 | Dell | ¥122,734 | ¥79,776,950 | 4.6% |
| #8 | LG | ¥234,800 | ¥23,480,000 | 1.3% |
| #9 | Other brands | ¥47,932 | ¥14,379,650 | <1% |
| #10 | Microsoft | ¥117,249 | ¥11,724,900 | <1% |
| #11 | Toshiba | ¥48,750 | ¥2,437,500 | <1% |
December 2024 was an exciting month for Amazon Japan’s laptop market. HP solidified its lead with the HP 15 series, offering impressive sales numbers, while Lenovo claimed two podium spots with its popular IdeaPad Slim 3 models. Apple continued to demonstrate its dominance in the premium segment with the MacBook Air, attracting discerning users. Whether you’re searching for an affordable option or a performance powerhouse, this list highlights the most sought-after models by Japanese consumers this season.
Stay tuned for our next update, and as always, explore our Specs System for deeper insights into laptop configurations and trends!
Author: Simeon NikolovEditor-in-Chief at LaptopMedia.com with 20+ years of experience in testing and analyzing laptops and mobile devices.
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