[August 2025] Amazon Japan: Top 10 Best-Selling Laptops – Fujitsu Dominates with Budget-Friendly FMV Lite!
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The August 2025 Amazon Japan laptop sales rankings are in, showcasing a diverse range of options catering to various consumer needs, from budget-conscious users to premium enthusiasts. These rankings are based on the number of units sold, reflecting current market trends and consumer preferences. The Fujitsu FMV Lite WA1/J2 surprisingly takes the top spot, proving that value for money is a key driver in the Japanese market.
Explore all detailed specifications in our Specs System, where we cover over 700,000 laptop offers worldwide.
When units sold for the last month are equal, the more trending laptop is prioritized (Trending Ranking – lower is better).
#10 Lenovo IdeaPad Slim 3/3i (14″, Gen 10)
📦 Units sold for the last month: 200
📈 Trending ranking: #3
The Best-Selling configuration of this series:
All available Lenovo IdeaPad Slim 3/3i (14″, Gen 10) configurations, sorted by price:
#9 HP Pavilion Aero 13 (13z-bg0000)
📦 Units sold for the last month: 250
📈 Trending ranking: #30
The Best-Selling configuration of this series:
All available HP Pavilion Aero 13 (13z-bg0000) configurations, sorted by price:
HP Pavilion Aero 13 (13z-bg0000) in-depth review
It's almost unbelievable that an ultra-light laptop such as the HP Pavilion Aero 13 (13-bg0000) is powered by snappy Zen 4 CPUs with up to 8 cores and 45W default TDP. We decided to buy a machine with a 28W AMD Ryzen 7 8840U which will not stress the cooling system as much as the Ryzen 7 8840HS. The razor-thin profile comes at the cost of some missing functionalities such as a lack of SODIMMs and just one storage slot. Still, the port selection looks great for a 13-incher and you can easily open the bottom panel for servicing.The display department is represented by two IPS panels - one 12[...]
Pros
- Clean design
- Ultra-low weight and a thin profile even for a 13-incher (983 grams / 16.5 mm)
- Snappy performance for daily or normal office tasks
- Wide viewing angles and a high max brightness of 443 nits (LGD0715)
- 98% sRGB coverage + accurate colors with our "Design and gaming profile" (LGD0715)
- 1600p PWM-free panel (LGD0715)
- Comfortable backlit keyboard
- 2x Type-A + 2x Type-C ports
- The fan isn't noisy in "Performance" mode
- Long battery battery life given the 1600p display and the small 43Wh capacity (more than 9 hours of video playback)
- Has a 5MP IR Web camera with a privacy shutter
- Decently snappy NVMe (1TB SAMSUNG MZVL41T0HBLB-00BH1)
- Lid with a lever design
- Solid base
Cons
- The optional Ryzen 7 8840U can't reach its official base clock even in short loads
- Lacks a fingerprint reader
- Soldered memory and just one M.2 slot
#8 MSI Thin 15 (B12Ux / B12Vx / B13Ux / B13Vx)
📦 Units sold for the last month: 250
📈 Trending ranking: #13
The Best-Selling configuration of this series:
All available MSI Thin 15 (B12Ux / B12Vx / B13Ux / B13Vx) configurations, sorted by price:
MSI Thin 15 (B12Ux / B12Vx / B13Ux / B13Vx) in-depth review
In 2024, the market offers a lot of budget gaming laptops and some of them are pretty capable for their price. One of the notable mentions in this category is the Acer Nitro V 15 (ANV15-41) which is a great bang for the buck but has one bad flaw - the super high noise during CPU-heavy tasks. On the other hand, we got the MSI Thin 15 B12U which is also an inexpensive gaming machine and it looks pretty sleek for its class.This one is offered with Intel Alder Lake-H CPUs and up to RTX 3050 with 4GB VRAM. The 12th Gen 45W chips are still a good choice for the budget segment. They pack tons of [...]
Pros
- Good overall performance for the class
- 2x SODIMMs + 1x M.2 slot + 1x SATA slot
- PWM-free (CMN1521)
- Wide viewing angles (CMN1521)
- Good backlit keyboard
- Aluminum lid and top base cover
- The Core i5-12450H can sustain 3.20 GHz / 2.60 GHz P and E core frequencies during long CPU loads
- The MSI Center offers plenty of customizations
- 4x USB ports
- Light device - 1.86 kg
- Acceptable noise levels during gaming
- The RTX 2050 can maintain a stable 45W TGP even in "Balanced" mode
- Good sound quality
- Decently fast and well-cooled SSD (512GB Phison ESO512GHLCA1-21C-2MS)
- Aluminum lid and top chassis cover
Cons
- Just Gen 1 USB ports
- Slight wobble in the middle of the keyboard during harsh typing
- Low sRGB coverage (CMN1521)
- Short battery life
#7 ASUS Vivobook 15 (X1502 / M1502 / F1502 / P1502)
📦 Units sold for the last month: 250
📈 Trending ranking: #8
The Best-Selling configuration of this series:
All available ASUS Vivobook 15 (X1502 / M1502 / F1502 / P1502) configurations, sorted by price:
ASUS Vivobook 15 (X1502 / M1502 / F1502 / P1502) in-depth review
Today, the visitor in our office is being pretty light on your budget. Nevertheless, the Vivobook 15 (X1502) aims to strike you with its bold hardware choices, as well as its high-performance potential.One would imagine that ASUS will want to cut some costs when it comes to hardware. Well, that's definitely not the case. This machine is supplied with an Alder Lake CPU. There are options with 15W TDPs, and others with 28W power limits.And here comes the trick up ASUS's sleeve - it's the "My ASUS" app. Through it, you can change between three performance presets. The most potent one has[...]
Pros
- 1x SODIMM + 1x M.2 PCIe x4 Gen 4
- Comfortable keyboard
- No PWM (Innolux N156HCA-EAB (CMN15E7))
- Optional fingerprint reader
- Decent performance
- Antibacterial coating
Cons
- Covers only 56% of sRGB (Innolux N156HCA-EAB (CMN15E7))
- USB Type-C port is data-transfer only
- No keyboard backlight
- Lacks an SD card reader
#6 Apple MacBook Air 13 (2022)
📦 Units sold for the last month: 400
📈 Trending ranking: #6
The Best-Selling configuration of this series:
All available Apple MacBook Air 13 (2022) configurations, sorted by price:
Apple MacBook Air 13 (2022) in-depth review
Apple regards its MacBook Air as the best-selling 13-inch laptop in the world. The company is also notorious for artificially differentiating the Air from the Pro, by either reducing its port count, limiting its cooling, or both. Well, this year, Apple did something unexpected. The manufacturer created all new housing for the Air, which includes a new display form factor (it now has the infamous notch), while the Pro remained largely overlooked.Indeed, both devices are outfitted with the latest Apple M2 chip. And once again, the MacBook Pro 13 (2022) receives an active cooling solution, w[...]
Pros
- Apple M2 offers between 12% and 18% more CPU performance and 35% more GPU performance over M1
- The Touch ID is quick and accurate
- Full sRGB and DCI-P3 coverage
- Supports Wi-Fi 6 and features two Thunderbolt ports
- Doesn't use PWM
- Great build quality
- Brutal battery life
- Loud and dynamic speakers
- Mag Safe charging port
Cons
- I/O is limited to two Thunderbolt ports
- Soldered RAM and storage
- High temperatures due to the poor passive cooling
#5 Lenovo IdeaPad Flex 3 Chromebook (12″, IAN8)
📦 Units sold for the last month: 400
📈 Trending ranking: #2
The Best-Selling configuration of this series:
All available Lenovo IdeaPad Flex 3 Chromebook (12″, IAN8) configurations, sorted by price:
#4 HP 15 (15-fc0000, fd0000, hr0000)
📦 Units sold for the last month: 550
📈 Trending ranking: #9
The Best-Selling configuration of this series:
All available HP 15 (15-fc0000, fd0000, hr0000) configurations, sorted by price:
HP 15 (15-fc0000, fd0000, hr0000, fr0000) in-depth review
It's clear like night and day that you don't need a high-end or even a mid-range laptop for normal light tasks. A modest 15W CPU is more than enough if it's accompanied by 16GB of RAM and a decent SSD. The HP 15 (15-fc0000) is an inexpensive device that will do the job for people who want to get a notebook on a budget for browsing the Web and and playing light games from time to time. However, you have to pay attention to the specs before buying because the machines with Zen 2 CPUs are tied with up to 16GB of soldered RAM while the ones with Zen 3 chips rely on a pair of SODIMMs which makes th[...]
Pros
- Clean design
- Good comfort during full loads
- Light (1.60 kg)
- Decent color accuracy with our Design & Office profile (BOE09E2)
- Acceptable max brightness of 287 nits (BOE09E2)
- Decent input devices
- 3x USB ports
- The fan isn't noisy even in "Best performance" mode
- Decent battery life given the limited 41Wh capacity (~ 6 hours and a half of videos)
- Web camera with a privacy shutter
- Low NVMe temperatures
- Lid with a lever design
- Optional fingerprint reader and a 1080p Web camera
- Clear sound quality
- Ryzen 5 7520U can maintain a 3.36 GHz clock even in long loads
- 2x SODIMMs for the Zen 3-based machines
Cons
- Just 1x M.2 slot
- The plastic build could be more stable
- You can't open the lid with one hand
- Rather low SSD speed because of the slow transfer rate of the slot (PCIe 3.0 x2)
- The middle of the keyboard flexes during typing
- Soldered RAM for the laptops with Zen 2 CPUs
- Low sRGB coverage and narrow viewing angles (BOE09E2)
- Bad contrast ratio of 290:1 (BOE09E2)
- All ports are rated at 5 Gbps and they don't support charging or DisplayPort
🥉 Lenovo IdeaPad Slim 3 (15″, 2023)
📦 Units sold for the last month: 650
📈 Trending ranking: #28
The Best-Selling configuration of this series:
All available Lenovo IdeaPad Slim 3 (15″, 2023) configurations, sorted by price:
Lenovo IdeaPad Slim 3 (15", 2023) in-depth review
Navigating the crowded budget laptop market can feel overwhelming, especially when manufacturers often prioritize specs over real-world usability. If you’re a student or a casual user seeking a portable machine that balances affordability with practicality, the Lenovo IdeaPad Slim 3 15” Gen 8 deserves a closer look. But does it truly deliver, or does it cut too many corners? We’ve spent weeks testing this device to uncover what makes it tick—and where it falls short—so you don’t have to gamble your hard-earned cash on marketing claims.At first glance, the Slim 3 Gen 8 lives up [...]
Pros
- Very portable and lightweight design
- Sleek and minimalist aesthetics
- Fingerprint-resistant finish
- Comfortable keyboard and spacious trackpad
- Quiet and cool operation even under load
- Fast storage for a budget laptop (NVMe SSD)
Cons
- Base TN screen has low brightness and contrast
- Modest performance suitable for basic tasks only
- Optional keyboard backlight and fingerprint reader
🥈 Apple MacBook Air 13 (Early 2025)
📦 Units sold for the last month: 700
📈 Trending ranking: #11
The Best-Selling configuration of this series:
All available Apple MacBook Air 13 (Early 2025) configurations, sorted by price:
Apple MacBook Air 13 (Early 2025) in-depth review
With any new machine from the Californian giant, everything appears incredibly simple and effortless, and the new M4 MacBook Air is no exception. But as with its predecessors, beneath the polished surface lie hidden pitfalls that you can only uncover in a detailed, independent review like ours. Of course, the machine is fantastic, but from its official presentation, no matter how detailed it may seem, you won't learn about its downsides, or more importantly, how to configure it to get the absolute most for your money.One piece of truly great news is that Apple has finally addressed a major[...]
Pros
- Incredibly fast and responsive M4 performance for everyday use
- Exceptional, all-day battery life
- Completely silent fanless design
- Stunningly thin, light, and premium build quality
- Gorgeous, PWM-free Liquid Retina display
- Supports two external monitors with the lid closed
Cons
- Performance is throttled under sustained heavy loads
- Limited port selection with only two Thunderbolt ports
- Base 256GB SSD is slower than upgraded models
🥇 Fujitsu FMV Lite WA1/J2
📦 Units sold for the last month: 1500
📈 Trending ranking: #1
The Best-Selling configuration of this series:
All available Fujitsu FMV Lite WA1/J2 configurations, sorted by price:
🇯🇵 [August 2025] Amazon Japan: Top 10 Best-Selling Laptop Series
| # | Series | Units Sold | Average Price (JPY) | Total Revenue (JPY) |
|---|---|---|---|---|
| 🥇 | Fujitsu FMV Lite WA1/J2 | 1500 | ¥116,094 | ¥174,140,700 |
| 🥈 | Apple MacBook Air 13 (Early 2025) | 700 | ¥178,627 | ¥125,039,000 |
| 🥉 | Lenovo IdeaPad Slim 3 (15″, 2023) | 650 | ¥106,070 | ¥68,945,600 |
| #4 | HP 15 (15-fc0000, fd0000, hr0000) | 550 | ¥98,789 | ¥54,333,950 |
| #5 | Lenovo IdeaPad Flex 3 Chromebook (12″, IAN8) | 400 | ¥32,698 | ¥13,079,200 |
| #6 | Apple MacBook Air 13 (2022) | 400 | ¥145,821 | ¥58,328,300 |
| #7 | ASUS Vivobook 15 (X1502 / M1502 / F1502 / P1502) | 250 | ¥115,003 | ¥28,750,650 |
| #8 | MSI Thin 15 (B12Ux / B12Vx / B13Ux / B13Vx) | 250 | ¥134,014 | ¥33,503,600 |
| #9 | HP Pavilion Aero 13 (13z-bg0000) | 250 | ¥129,853 | ¥32,463,200 |
| #10 | Lenovo IdeaPad Slim 3/3i (14″, Gen 10) | 200 | ¥124,937 | ¥24,987,400 |
🇯🇵 [August 2025] Amazon Japan: Revenue per Brand from Top 10 Best-Selling Laptop Series
| # | Brand | Average Price (JPY) | Total Revenue (JPY) | Share |
|---|---|---|---|---|
| 🥇 | Apple | ¥166,698 | ¥183,367,300 | 29.9% |
| 🥈 | Fujitsu | ¥116,094 | ¥174,140,700 | 28.4% |
| 🥉 | Lenovo | ¥85,610 | ¥107,012,200 | 17.4% |
| #4 | HP | ¥108,496 | ¥86,797,150 | 14.1% |
| #5 | MSI | ¥134,014 | ¥33,503,600 | 5.5% |
| #6 | ASUS | ¥115,003 | ¥28,750,650 | 4.7% |
Explore more data in our Specs System.
Author: Simeon NikolovEditor-in-Chief at LaptopMedia.com with 20+ years of experience in testing and analyzing laptops and mobile devices.
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