[February 2025] Amazon Japan: Top 10 Best-Selling Laptops – Fujitsu’s Budget-Friendly FMV Lite Dominates!
The February 2025 best-selling laptop ranking on Amazon Japan reveals a diverse market, with options ranging from affordable Chromebooks to premium MacBooks. This list reflects the top 10 laptops based on the number of units sold, showcasing current consumer preferences. Fujitsu’s FMV Lite WA1/J2 surprisingly takes the #1 spot, outperforming even popular models from Apple and Lenovo.
Explore all detailed specifications in our Specs System, where we cover over 700,000 laptop offers worldwide.
When units sold for the last month are equal, the more trending laptop is prioritized (Trending Ranking – lower is better).
#10 Apple MacBook Pro 14 (M4, Late 2024)
📦 Units sold for the last month: 250
📈 Trending ranking: #40
The Best-Selling configuration of this series:
All available Apple MacBook Pro 14 (M4, Late 2024) configurations, sorted by price:
#9 ASUS Vivobook 15 (X1502 / M1502 / F1502 / P1502)
📦 Units sold for the last month: 300
📈 Trending ranking: #7
The Best-Selling configuration of this series:
All available ASUS Vivobook 15 (X1502 / M1502 / F1502 / P1502) configurations, sorted by price:
ASUS Vivobook 15 (X1502 / M1502 / F1502 / P1502) in-depth review
Today, the visitor in our office is being pretty light on your budget. Nevertheless, the Vivobook 15 (X1502) aims to strike you with its bold hardware choices, as well as its high-performance potential.One would imagine that ASUS will want to cut some costs when it comes to hardware. Well, that's definitely not the case. This machine is supplied with an Alder Lake CPU. There are options with 15W TDPs, and others with 28W power limits.And here comes the trick up ASUS's sleeve - it's the "My ASUS" app. Through it, you can change between three performance presets. The most potent one has[...]

Pros
- 1x SODIMM + 1x M.2 PCIe x4 Gen 4
- Comfortable keyboard
- No PWM (Innolux N156HCA-EAB (CMN15E7))
- Optional fingerprint reader
- Decent performance
- Antibacterial coating
Cons
- Covers only 56% of sRGB (Innolux N156HCA-EAB (CMN15E7))
- USB Type-C port is data-transfer only
- No keyboard backlight
- Lacks an SD card reader
#8 Microsoft Surface Laptop Go 3
📦 Units sold for the last month: 350
📈 Trending ranking: #22
The Best-Selling configuration of this series:
All available Microsoft Surface Laptop Go 3 configurations, sorted by price:
Microsoft Surface Laptop Go 3 in-depth review
The Microsoft Surface Laptop Go 3 is a sleek-looking light machine that has a slightly dated Intel Alder Lake U-series CPU under the bonnet. In reality, that's not an issue since the 10-core chip packs enough performance for regular tasks. Of course, if you are a power user, perhaps a 15W chip isn't exactly your cup of tea. Since that's a compact laptop, the upgradability, and the port selection are limited. Still, compared to the Apple devices, here you get an M.2 slot and regular Type-A and Type-C ports which are compatible with the majority of the peripherals out there.The 12.4-inch Pix[...]

Pros
- Good performance for normal work
- Adequate battery life
- 92% sRGB coverage + accurate color when our "Design and Gaming" profile is applied (LG Display LP125WX172403 (LGD0555))
- PWM-free (LG Display LP125WX172403 (LGD0555))
- Work-friendly 3:2 aspect ratio and a touchscreen usability
- Good build quality
- Comfortable keyboard and touchpad
- The fan isn't noisy
- Has a fingerprint reader
- Great portability
Cons
- Limited port selection
- Soldered memory and just one M.2 slot
- The keyboard lacks a backlight
- The PPI of the display isn't impressive
- Low CPU clocks during long max CPU loads
#7 HP 15 (15-fc0000, fd0000, hr0000)
📦 Units sold for the last month: 400
📈 Trending ranking: #8
The Best-Selling configuration of this series:
All available HP 15 (15-fc0000, fd0000, hr0000) configurations, sorted by price:
HP 15 (15-fc0000, fd0000, hr0000) in-depth review
It's clear like night and day that you don't need a high-end or even a mid-range laptop for normal light tasks. A modest 15W CPU is more than enough if it's accompanied by 16GB of RAM and a decent SSD. The HP 15 (15-fc0000) is an inexpensive device that will do the job for people who want to get a notebook on a budget for browsing the Web and and playing light games from time to time. However, you have to pay attention to the specs before buying because the machines with Zen 2 CPUs are tied with up to 16GB of soldered RAM while the ones with Zen 3 chips rely on a pair of SODIMMs which makes th[...]

Pros
- Clean design
- Good comfort during full loads
- Light (1.60 kg)
- Decent color accuracy with our Design & Office profile (BOE09E2)
- Acceptable max brightness of 287 nits (BOE09E2)
- Decent input devices
- 3x USB ports
- The fan isn't noisy even in "Best performance" mode
- Decent battery life given the limited 41Wh capacity (~ 6 hours and a half of videos)
- Web camera with a privacy shutter
- Low NVMe temperatures
- Lid with a lever design
- Optional fingerprint reader and a 1080p Web camera
- Clear sound quality
- Ryzen 5 7520U can maintain a 3.36 GHz clock even in long loads
- 2x SODIMMs for the Zen 3-based machines
Cons
- Just 1x M.2 slot
- The plastic build could be more stable
- You can't open the lid with one hand
- Rather low SSD speed because of the slow transfer rate of the slot (PCIe 3.0 x2)
- The middle of the keyboard flexes during typing
- Soldered RAM for the laptops with Zen 2 CPUs
- Low sRGB coverage and narrow viewing angles (BOE09E2)
- Bad contrast ratio of 290:1 (BOE09E2)
- All ports are rated at 5 Gbps and they don't support charging or DisplayPort
#6 HP Pavilion Aero 13 (13z-bg0000)
📦 Units sold for the last month: 400
📈 Trending ranking: #5
The Best-Selling configuration of this series:
All available HP Pavilion Aero 13 (13z-bg0000) configurations, sorted by price:
HP Pavilion Aero 13 (13z-bg0000) in-depth review
It's almost unbelievable that an ultra-light laptop such as the HP Pavilion Aero 13 (13-bg0000) is powered by snappy Zen 4 CPUs with up to 8 cores and 45W default TDP. We decided to buy a machine with a 28W AMD Ryzen 7 8840U which will not stress the cooling system as much as the Ryzen 7 8840HS. The razor-thin profile comes at the cost of some missing functionalities such as a lack of SODIMMs and just one storage slot. Still, the port selection looks great for a 13-incher and you can easily open the bottom panel for servicing.The display department is represented by two IPS panels - one 12[...]

Pros
- Clean design
- Ultra-low weight and a thin profile even for a 13-incher (983 grams / 16.5 mm)
- Snappy performance for daily or normal office tasks
- Wide viewing angles and a high max brightness of 443 nits (LGD0715)
- 98% sRGB coverage + accurate colors with our "Design and gaming profile" (LGD0715)
- 1600p PWM-free panel (LGD0715)
- Comfortable backlit keyboard
- 2x Type-A + 2x Type-C ports
- The fan isn't noisy in "Performance" mode
- Long battery battery life given the 1600p display and the small 43Wh capacity (more than 9 hours of video playback)
- Has a 5MP IR Web camera with a privacy shutter
- Decently snappy NVMe (1TB SAMSUNG MZVL41T0HBLB-00BH1)
- Lid with a lever design
- Solid base
Cons
- The optional Ryzen 7 8840U can't reach its official base clock even in short loads
- Lacks a fingerprint reader
- Soldered memory and just one M.2 slot
#5 Apple MacBook Air 13 (2022)
📦 Units sold for the last month: 500
📈 Trending ranking: #36
The Best-Selling configuration of this series:
All available Apple MacBook Air 13 (2022) configurations, sorted by price:
Apple MacBook Air 13 (2022) in-depth review
Apple regards its MacBook Air as the best-selling 13-inch laptop in the world. The company is also notorious for artificially differentiating the Air from the Pro, by either reducing its port count, limiting its cooling, or both. Well, this year, Apple did something unexpected. The manufacturer created all new housing for the Air, which includes a new display form factor (it now has the infamous notch), while the Pro remained largely overlooked.Indeed, both devices are outfitted with the latest Apple M2 chip. And once again, the MacBook Pro 13 (2022) receives an active cooling solution, w[...]

Pros
- Apple M2 offers between 12% and 18% more CPU performance and 35% more GPU performance over M1
- The Touch ID is quick and accurate
- Full sRGB and DCI-P3 coverage
- Supports Wi-Fi 6 and features two Thunderbolt ports
- Doesn't use PWM
- Great build quality
- Brutal battery life
- Loud and dynamic speakers
- Mag Safe charging port
Cons
- I/O is limited to two Thunderbolt ports
- Soldered RAM and storage
- High temperatures due to the poor passive cooling
#4 Lenovo IdeaPad Flex 3 Chromebook (12″, IAN8)
📦 Units sold for the last month: 500
📈 Trending ranking: #2
The Best-Selling configuration of this series:
All available Lenovo IdeaPad Flex 3 Chromebook (12″, IAN8) configurations, sorted by price:
🥉 Apple MacBook Air 13 (Early 2024)
📦 Units sold for the last month: 800
📈 Trending ranking: #23
The Best-Selling configuration of this series:
All available Apple MacBook Air 13 (Early 2024) configurations, sorted by price:
Apple MacBook Air 13 (Early 2024) in-depth review
Just like any other manufacturer, Apple offers new devices every year. They sport modern hardware and other improvements. This time around we'll show you the Apple MacBook Air (13", M3). As you may already guess by looking at the name, this machine has the M3 SoC combined with 8-core or 10-core iGPU plus Wi-Fi 6E for connectivity. Compared to the M2 predecessor, this machine looks like a decent refresh in terms of hardware and features. Aside from the faster CPU and GPUs, the RAM is also soldered. It's great to see that even the default 256GB storage option features two NANDs which significant[...]

Pros
- Dead silent because of the lack of a cooling fan
- Bright high-res display
- Full sRGB and DCI-P3 coverage
- Supports Wi-Fi 6E + Bluetooth 5.3
- Snappy performance, especially in short and medium loads
- Solid premium chassis
- Great battery life
- Very good sound quality
- Mag Safe charging port
Cons
- Limited I/O
- Still kind of expensive for what it is
- Soldered RAM and SSD
- High CPU temperatures no matter the load
- Reduced P-core clock in long stress
🥈 Lenovo IdeaPad Slim 3 (15″, 2023)
📦 Units sold for the last month: 800
📈 Trending ranking: #15
The Best-Selling configuration of this series:
All available Lenovo IdeaPad Slim 3 (15″, 2023) configurations, sorted by price:
Lenovo IdeaPad Slim 3 (15", 2023) in-depth review
Navigating the crowded budget laptop market can feel overwhelming, especially when manufacturers often prioritize specs over real-world usability. If you’re a student or a casual user seeking a portable machine that balances affordability with practicality, the Lenovo IdeaPad Slim 3 15” Gen 8 deserves a closer look. But does it truly deliver, or does it cut too many corners? We’ve spent weeks testing this device to uncover what makes it tick—and where it falls short—so you don’t have to gamble your hard-earned cash on marketing claims.At first glance, the Slim 3 Gen 8 lives up [...]

Pros
- Very portable and lightweight design
- Sleek and minimalist aesthetics
- Fingerprint-resistant finish
- Comfortable keyboard and spacious trackpad
- Quiet and cool operation even under load
- Fast storage for a budget laptop (NVMe SSD)
Cons
- Base TN screen has low brightness and contrast
- Modest performance suitable for basic tasks only
- Optional keyboard backlight and fingerprint reader
🥇 Fujitsu FMV Lite WA1/J2
📦 Units sold for the last month: 950
📈 Trending ranking: #1
The Best-Selling configuration of this series:
All available Fujitsu FMV Lite WA1/J2 configurations, sorted by price:
🇯🇵 [February 2025] Amazon Japan: Top 10 Best-Selling Laptop Series
# | Series | Units Sold | Average Price (JPY) | Total Revenue (JPY) |
---|---|---|---|---|
🥇 | Fujitsu FMV Lite WA1/J2 | 950 | ¥115,267 | ¥109,503,600 |
🥈 | Lenovo IdeaPad Slim 3 (15″, 2023) | 800 | ¥103,662 | ¥82,929,650 |
🥉 | Apple MacBook Air 13 (Early 2024) | 800 | ¥159,262 | ¥127,409,900 |
#4 | Lenovo IdeaPad Flex 3 Chromebook (12″, IAN8) | 500 | ¥34,072 | ¥17,036,000 |
#5 | Apple MacBook Air 13 (2022) | 500 | ¥130,304 | ¥65,151,800 |
#6 | HP Pavilion Aero 13 (13z-bg0000) | 400 | ¥150,004 | ¥60,001,700 |
#7 | HP 15 (15-fc0000, fd0000, hr0000) | 400 | ¥91,250 | ¥36,499,800 |
#8 | Microsoft Surface Laptop Go 3 | 350 | ¥119,793 | ¥41,927,500 |
#9 | ASUS Vivobook 15 (X1502 / M1502 / F1502 / P1502) | 300 | ¥108,275 | ¥32,482,400 |
#10 | Apple MacBook Pro 14 (M4, Late 2024) | 250 | ¥256,020 | ¥64,004,950 |
🇯🇵 [February 2025] Amazon Japan: Revenue per Brand from Top 10 Best-Selling Laptop Series
# | Brand | Average Price (JPY) | Total Revenue (JPY) | Share |
---|---|---|---|---|
🥇 | Apple | ¥165,527 | ¥256,566,650 | 40.3% |
🥈 | Fujitsu | ¥115,267 | ¥109,503,600 | 17.2% |
🥉 | Lenovo | ¥76,897 | ¥99,965,650 | 15.7% |
#4 | HP | ¥120,627 | ¥96,501,500 | 15.2% |
#5 | Microsoft | ¥119,793 | ¥41,927,500 | 6.6% |
#6 | ASUS | ¥108,275 | ¥32,482,400 | 5.1% |
Conclusion
This month’s top 10 best-selling laptops in Japan highlight a preference for affordability alongside brand recognition. While Apple has a strong presence with three models, including the high-end MacBook Pro, the top spot is claimed by a budget-friendly Fujitsu laptop. The list also showcases a good distribution of laptops in the ¥100,000-¥160,000 price range, suggesting a sweet spot for many consumers.
Source: Amazon Japan
Explore more data in our Specs System.