[January 2025] Amazon Japan: Top 10 Best-Selling Laptops – Apple Dominates with Early 2024 MacBook Air Taking Top Spot!
The January 2025 laptop sales data from Amazon Japan is in, revealing the top 10 best-selling models. The list showcases a diverse range of options catering to various needs, from budget-friendly Chromebooks to premium MacBooks. These rankings are determined by the number of units sold, offering a clear picture of consumer preferences and market trends. The ranking reveals the strong demand for Apple’s newest MacBook Air 13 (Early 2024) model.
Explore all detailed specifications in our Specs System, where we cover over 700,000 laptop offers worldwide.
When units sold for the last month are equal, the more trending laptop is prioritized (Trending Ranking – lower is better).
#10 HP 15 (15-fc0000, fd0000, hr0000)
📦 Units sold for the last month: 250
📈 Trending ranking: #31
The Best-Selling configuration of this series:
All available HP 15 (15-fc0000, fd0000, hr0000) configurations, sorted by price:
HP 15 (15-fc0000, fd0000, hr0000, fr0000) in-depth review
It's clear like night and day that you don't need a high-end or even a mid-range laptop for normal light tasks. A modest 15W CPU is more than enough if it's accompanied by 16GB of RAM and a decent SSD. The HP 15 (15-fc0000) is an inexpensive device that will do the job for people who want to get a notebook on a budget for browsing the Web and and playing light games from time to time. However, you have to pay attention to the specs before buying because the machines with Zen 2 CPUs are tied with up to 16GB of soldered RAM while the ones with Zen 3 chips rely on a pair of SODIMMs which makes th[...]

Pros
- Clean design
- Good comfort during full loads
- Light (1.60 kg)
- Decent color accuracy with our Design & Office profile (BOE09E2)
- Acceptable max brightness of 287 nits (BOE09E2)
- Decent input devices
- 3x USB ports
- The fan isn't noisy even in "Best performance" mode
- Decent battery life given the limited 41Wh capacity (~ 6 hours and a half of videos)
- Web camera with a privacy shutter
- Low NVMe temperatures
- Lid with a lever design
- Optional fingerprint reader and a 1080p Web camera
- Clear sound quality
- Ryzen 5 7520U can maintain a 3.36 GHz clock even in long loads
- 2x SODIMMs for the Zen 3-based machines
Cons
- Just 1x M.2 slot
- The plastic build could be more stable
- You can't open the lid with one hand
- Rather low SSD speed because of the slow transfer rate of the slot (PCIe 3.0 x2)
- The middle of the keyboard flexes during typing
- Soldered RAM for the laptops with Zen 2 CPUs
- Low sRGB coverage and narrow viewing angles (BOE09E2)
- Bad contrast ratio of 290:1 (BOE09E2)
- All ports are rated at 5 Gbps and they don't support charging or DisplayPort
#9 Microsoft Surface Laptop Go 3
📦 Units sold for the last month: 250
📈 Trending ranking: #24
The Best-Selling configuration of this series:
All available Microsoft Surface Laptop Go 3 configurations, sorted by price:
Microsoft Surface Laptop Go 3 in-depth review
The Microsoft Surface Laptop Go 3 is a sleek-looking light machine that has a slightly dated Intel Alder Lake U-series CPU under the bonnet. In reality, that's not an issue since the 10-core chip packs enough performance for regular tasks. Of course, if you are a power user, perhaps a 15W chip isn't exactly your cup of tea. Since that's a compact laptop, the upgradability, and the port selection are limited. Still, compared to the Apple devices, here you get an M.2 slot and regular Type-A and Type-C ports which are compatible with the majority of the peripherals out there.The 12.4-inch Pix[...]

Pros
- Good performance for normal work
- Adequate battery life
- 92% sRGB coverage + accurate color when our "Design and Gaming" profile is applied (LG Display LP125WX172403 (LGD0555))
- PWM-free (LG Display LP125WX172403 (LGD0555))
- Work-friendly 3:2 aspect ratio and a touchscreen usability
- Good build quality
- Comfortable keyboard and touchpad
- The fan isn't noisy
- Has a fingerprint reader
- Great portability
Cons
- Limited port selection
- Soldered memory and just one M.2 slot
- The keyboard lacks a backlight
- The PPI of the display isn't impressive
- Low CPU clocks during long max CPU loads
#8 Apple MacBook Air 13 (2022)
📦 Units sold for the last month: 250
📈 Trending ranking: #11
The Best-Selling configuration of this series:
All available Apple MacBook Air 13 (2022) configurations, sorted by price:
Apple MacBook Air 13 (2022) in-depth review
Apple regards its MacBook Air as the best-selling 13-inch laptop in the world. The company is also notorious for artificially differentiating the Air from the Pro, by either reducing its port count, limiting its cooling, or both. Well, this year, Apple did something unexpected. The manufacturer created all new housing for the Air, which includes a new display form factor (it now has the infamous notch), while the Pro remained largely overlooked.Indeed, both devices are outfitted with the latest Apple M2 chip. And once again, the MacBook Pro 13 (2022) receives an active cooling solution, w[...]

Pros
- Apple M2 offers between 12% and 18% more CPU performance and 35% more GPU performance over M1
- The Touch ID is quick and accurate
- Full sRGB and DCI-P3 coverage
- Supports Wi-Fi 6 and features two Thunderbolt ports
- Doesn't use PWM
- Great build quality
- Brutal battery life
- Loud and dynamic speakers
- Mag Safe charging port
Cons
- I/O is limited to two Thunderbolt ports
- Soldered RAM and storage
- High temperatures due to the poor passive cooling
#7 Lenovo IdeaPad Flex 3 Chromebook (12″, IAN8)
📦 Units sold for the last month: 300
📈 Trending ranking: #1
The Best-Selling configuration of this series:
All available Lenovo IdeaPad Flex 3 Chromebook (12″, IAN8) configurations, sorted by price:
#6 MSI Thin 15 (B12Ux / B12Vx / B13Ux / B13Vx)
📦 Units sold for the last month: 400
📈 Trending ranking: #25
The Best-Selling configuration of this series:
All available MSI Thin 15 (B12Ux / B12Vx / B13Ux / B13Vx) configurations, sorted by price:
MSI Thin 15 (B12Ux / B12Vx / B13Ux / B13Vx) in-depth review
In 2024, the market offers a lot of budget gaming laptops and some of them are pretty capable for their price. One of the notable mentions in this category is the Acer Nitro V 15 (ANV15-41) which is a great bang for the buck but has one bad flaw - the super high noise during CPU-heavy tasks. On the other hand, we got the MSI Thin 15 B12U which is also an inexpensive gaming machine and it looks pretty sleek for its class.This one is offered with Intel Alder Lake-H CPUs and up to RTX 3050 with 4GB VRAM. The 12th Gen 45W chips are still a good choice for the budget segment. They pack tons of [...]

Pros
- Good overall performance for the class
- 2x SODIMMs + 1x M.2 slot + 1x SATA slot
- PWM-free (CMN1521)
- Wide viewing angles (CMN1521)
- Good backlit keyboard
- Aluminum lid and top base cover
- The Core i5-12450H can sustain 3.20 GHz / 2.60 GHz P and E core frequencies during long CPU loads
- The MSI Center offers plenty of customizations
- 4x USB ports
- Light device - 1.86 kg
- Acceptable noise levels during gaming
- The RTX 2050 can maintain a stable 45W TGP even in "Balanced" mode
- Good sound quality
- Decently fast and well-cooled SSD (512GB Phison ESO512GHLCA1-21C-2MS)
- Aluminum lid and top chassis cover
Cons
- Just Gen 1 USB ports
- Slight wobble in the middle of the keyboard during harsh typing
- Low sRGB coverage (CMN1521)
- Short battery life
#5 Fujitsu FMV Lite LifeBook WA1/G3
📦 Units sold for the last month: 400
📈 Trending ranking: #2
The Best-Selling configuration of this series:
All available Fujitsu FMV Lite LifeBook WA1/G3 configurations, sorted by price:
#4 Lenovo IdeaPad Slim 3 (15″, 2023)
📦 Units sold for the last month: 500
📈 Trending ranking: #12
The Best-Selling configuration of this series:
All available Lenovo IdeaPad Slim 3 (15″, 2023) configurations, sorted by price:
Lenovo IdeaPad Slim 3 (15", 2023) in-depth review
Navigating the crowded budget laptop market can feel overwhelming, especially when manufacturers often prioritize specs over real-world usability. If you’re a student or a casual user seeking a portable machine that balances affordability with practicality, the Lenovo IdeaPad Slim 3 15” Gen 8 deserves a closer look. But does it truly deliver, or does it cut too many corners? We’ve spent weeks testing this device to uncover what makes it tick—and where it falls short—so you don’t have to gamble your hard-earned cash on marketing claims.At first glance, the Slim 3 Gen 8 lives up [...]

Pros
- Very portable and lightweight design
- Sleek and minimalist aesthetics
- Fingerprint-resistant finish
- Comfortable keyboard and spacious trackpad
- Quiet and cool operation even under load
- Fast storage for a budget laptop (NVMe SSD)
Cons
- Base TN screen has low brightness and contrast
- Modest performance suitable for basic tasks only
- Optional keyboard backlight and fingerprint reader
🥉 Fujitsu FMV Lite WA1/J2
📦 Units sold for the last month: 500
📈 Trending ranking: #3
The Best-Selling configuration of this series:
All available Fujitsu FMV Lite WA1/J2 configurations, sorted by price:
🥈 ASUS Vivobook 15 (X1502 / M1502 / F1502 / P1502)
📦 Units sold for the last month: 550
📈 Trending ranking: #4
The Best-Selling configuration of this series:
All available ASUS Vivobook 15 (X1502 / M1502 / F1502 / P1502) configurations, sorted by price:
ASUS Vivobook 15 (X1502 / M1502 / F1502 / P1502) in-depth review
Today, the visitor in our office is being pretty light on your budget. Nevertheless, the Vivobook 15 (X1502) aims to strike you with its bold hardware choices, as well as its high-performance potential.One would imagine that ASUS will want to cut some costs when it comes to hardware. Well, that's definitely not the case. This machine is supplied with an Alder Lake CPU. There are options with 15W TDPs, and others with 28W power limits.And here comes the trick up ASUS's sleeve - it's the "My ASUS" app. Through it, you can change between three performance presets. The most potent one has[...]

Pros
- 1x SODIMM + 1x M.2 PCIe x4 Gen 4
- Comfortable keyboard
- No PWM (Innolux N156HCA-EAB (CMN15E7))
- Optional fingerprint reader
- Decent performance
- Antibacterial coating
Cons
- Covers only 56% of sRGB (Innolux N156HCA-EAB (CMN15E7))
- USB Type-C port is data-transfer only
- No keyboard backlight
- Lacks an SD card reader
🥇 Apple MacBook Air 13 (Early 2024)
📦 Units sold for the last month: 600
📈 Trending ranking: #5
The Best-Selling configuration of this series:
All available Apple MacBook Air 13 (Early 2024) configurations, sorted by price:
Apple MacBook Air 13 (Early 2024) in-depth review
Just like any other manufacturer, Apple offers new devices every year. They sport modern hardware and other improvements. This time around we'll show you the Apple MacBook Air (13", M3). As you may already guess by looking at the name, this machine has the M3 SoC combined with 8-core or 10-core iGPU plus Wi-Fi 6E for connectivity. Compared to the M2 predecessor, this machine looks like a decent refresh in terms of hardware and features. Aside from the faster CPU and GPUs, the RAM is also soldered. It's great to see that even the default 256GB storage option features two NANDs which significant[...]

Pros
- Dead silent because of the lack of a cooling fan
- Bright high-res display
- Full sRGB and DCI-P3 coverage
- Supports Wi-Fi 6E + Bluetooth 5.3
- Snappy performance, especially in short and medium loads
- Solid premium chassis
- Great battery life
- Very good sound quality
- Mag Safe charging port
Cons
- Limited I/O
- Still kind of expensive for what it is
- Soldered RAM and SSD
- High CPU temperatures no matter the load
- Reduced P-core clock in long stress
🇯🇵 [January 2025] Amazon Japan: Top 10 Best-Selling Laptop Series
| # | Series | Units Sold | Average Price (JPY) | Total Revenue (JPY) |
|---|---|---|---|---|
| 🥇 | Apple MacBook Air 13 (Early 2024) | 600 | ¥175,751 | ¥105,450,550 |
| 🥈 | ASUS Vivobook 15 (X1502 / M1502 / F1502 / P1502) | 550 | ¥102,063 | ¥56,134,800 |
| 🥉 | Fujitsu FMV Lite WA1/J2 | 500 | ¥118,745 | ¥59,372,700 |
| #4 | Lenovo IdeaPad Slim 3 (15″, 2023) | 500 | ¥111,756 | ¥55,877,950 |
| #5 | Fujitsu FMV Lite LifeBook WA1/G3 | 400 | ¥68,634 | ¥27,453,600 |
| #6 | MSI Thin 15 (B12Ux / B12Vx / B13Ux / B13Vx) | 400 | ¥134,054 | ¥53,621,700 |
| #7 | Lenovo IdeaPad Flex 3 Chromebook (12″, IAN8) | 300 | ¥34,537 | ¥10,361,100 |
| #8 | Apple MacBook Air 13 (2022) | 250 | ¥142,125 | ¥35,531,300 |
| #9 | Microsoft Surface Laptop Go 3 | 250 | ¥117,982 | ¥29,495,600 |
| #10 | HP 15 (15-fc0000, fd0000, hr0000) | 250 | ¥92,025 | ¥23,006,200 |
🇯🇵 [January 2025] Amazon Japan: Revenue per Brand from Top 10 Best-Selling Laptop Series
| # | Brand | Average Price (JPY) | Total Revenue (JPY) | Share |
|---|---|---|---|---|
| 🥇 | Apple | ¥165,861 | ¥140,981,850 | 30.9% |
| 🥈 | Fujitsu | ¥96,474 | ¥86,826,300 | 19.0% |
| 🥉 | Lenovo | ¥82,799 | ¥66,239,050 | 14.5% |
| #4 | ASUS | ¥102,063 | ¥56,134,800 | 12.3% |
| #5 | MSI | ¥134,054 | ¥53,621,700 | 11.8% |
| #6 | Microsoft | ¥117,982 | ¥29,495,600 | 6.5% |
| #7 | HP | ¥92,025 | ¥23,006,200 | 5.0% |
Conclusion
The top 10 list demonstrates a wide price range, starting with budget Chromebooks at ¥34,537 and reaching up to ¥175,751 for premium models. While Apple holds the top spot, brands like Fujitsu, Lenovo, and ASUS also show strong presence. Overall, the best-selling laptops are a mix of established brands and competitive models, offering variety and value for consumers in the Japanese market.
Source: Amazon Japan
Explore more data in our Specs System.
























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